[Display confirmation test] chelmico×JOURNAL STANDARD／POTR／Onitsuka Tiger｜ To continue the best MY WAY with a unique soulmate & "MADAMADA" photo report

In a youth culture that feels like the 2000s
To make adults playful

"JOURNAL STANDARD" is a shop that expresses the present by mixing "JOURNAL" items that always incorporate trends and news from around the world and "STANDARD" basic items. This fall and winter theme is "Enjoy Revival Mood" in Chic "!" Focus on the revival mood of youth culture, reminiscent of the 2000s, such as loose denim, denim setup, cargo pants, low waist bottom, compact tops, and sports mix. However, the point is to wear it chicly for adults. We propose a seasonal adult mix style that combines traditional and sporty essence while incorporating the mood of the 2000s, such as tweed jackets and track pants.

Fond of fashionable adults
JOURNAL STANDARD's custom collaboration item

The down vest that Rachel wears is a popular bespoke item regardless of gender of JOURNAL STANDARD x THE NORTH FACE PURPLE LABEL. Since the amount of down is not too much, it is made into a neat and moderate volume, so you can enjoy various layered styles by layering outerwear and G-jeans from above. Bottoms is a special model supervised by HOLIDAY for JOURNAL STANDARD × CHAMPION. "It's a very warm down vest with no sleeves! In this style, I thought I would like to go live next time. It's very cool, but at the same time I feel relaxed. Looking at the shop, "Oh, that's because I didn't have a muffler", "I want to try such a long coat this year", etc. It was a very enjoyable shopping experience because I was delusioned with the styling of items that I didn't have while actually picking up various items in hand, such as "Oh, I didn't have" (Rachel).

When you put on a new color,
I became more like myself

Mamiko wears a bright red knit x Levi's® 501® denim and a red lip. The feminine JOURNAL STANDARD knit with a deep skipper design is made of cashmere mixed, warm and soft touch. The silver leather mini bag of TOKYO's first fashion brand "HELOYSE", which started in 2011 in SOHO, New York, accents the style. A cute bag that can be held as an accessory that allows you to put a little accessory such as a smartphone or lip, is a stylish companion for winter coordination that tends to become a rut! "I always tend to choose dull-colored knits, so the crisp red knit was very fresh. I didn’t have much opportunity to wear a red lip, so I wanted to try a red style this fall and winter,” Mamiko said.

Two people who deliver life-size words that do not stretch out.
About Rachel and Mamiko's driving force

Rachel, who gave birth to her first child and became her mother in May 2021. After giving birth, she told me that she was full of new emotions every day. “I’ve been really excited every day lately. When I'm with a child, I'm always aware that it's amazing. During this time, when I saw "Ponyo" together, the way I saw it was completely different from when I was a student, and I had an interesting experience. It is a day when children tell me that. When I make a song, "I wish the society was a little brighter" or "What can I do as an adult?" “What can you do through music?” The idea has always come to be somewhere in the corner of my head,” Rachel said.

Chelmico started its activities in 2014. Next year we are preparing for the anniversary of the 10th anniversary. After his debut, he gained popularity with the momentum of dropping flying birds and dominated the music world. What is the driving force behind Mamiko's activities as an artist?
“I love music so much. I love singing and making it too. I'm really happy to be able to do my job. Now……I can't imagine myself not doing this job. What is important in expression is whether you can “sympathize” when you hear it later. The music came out, “Wow, it’s so cool!” Do you think it's bent? I’m trying to make that kind of music,” Mamiko said.

＜NEXT＞ chelmico×POTR｜ 『PARCO CRUISE』

＜NEXT＞ chelmico×Onitsuka Tiger｜ 『PARCO CRUISE』

＜NEXT＞ MADAMADA｜ 『PARCO ART＆CULTURE DAYS』

Functionality × Japanese craftsmanship.
Why Onitsuka Tiger is Loved in the World

Onitsuka Tiger, a Japanese-born fashion brand founded by Kihachiro Onizuka in 1949. Starting with the development of basketball shoes and training shoes, it has steadily grown into a brand that is recognized worldwide. In the 2003 film "Kill Building" directed by Tarantino, Uma Thurman was wearing OnitsukaTiger in the play, accelerating its image as a fashion icon, and now it has explosive popularity around the world, especially in Europe. Like OnitsukaTiger Omotesando and OnitsukaTiger Kobe, the stores on the 1st floor of Sapporo PARCO deliver a wide range of lineups, symbolizing the unique image of Onitsuka Tiger, which mixes the Orient and the West, based on the concept of “Kokin East and West”.

"X-CALIBER" was born in the 1980s.
Realizing outstanding comfort with the latest functionality

Rachel and Mamiko wear "X-CALIBER" series inspired by running shoes from the 1980s. It is a timeless pair featuring high-quality, soft suede, bold color blocking with a nostalgic vintage feel, and a redesigned voluminous silhouette. The heel part is equipped with a fuzeGEL with shock cushioning properties, and the OrhoLite X-40 middle floor, which has excellent repulsion and comfortable wearing comfort, is used in a model with the latest functionality.
"Mami looks like a slow type, but in fact it's surprisingly fast to walk. It's like running at top speed……I think so much (laughs). Anyway, "Don't turn the corner of the road", I'm always desperate to catch up," Rachel told me an unexpected side of Mamiko. “Yes, I like walking anyway. I also take a good walk. So the criteria for choosing sneakers is ease of walking. X-CALIBER is a little voluminous type, but when I put it on it, it was surprisingly light and very easy to walk. I don't have a lot of color sneakers, but it fits very well with the black pants in today's plain clothes. That's a new discovery too! It’s going to be faster to walk (laughs),” Mamiko said.

It's been 10 years since we met.
The story of chelmico starting with PARCO

The model that I focused on in "Onitsuka Tiger" this fall and winter is "MOLLETY", a new interpretation of the classic boot item "DELICITY" and the thick bottom style. "DELICITY" and "MOLLETY" incorporate the latest technology unique to OnitsukaTiger, while wearing it offers a wide variety of chunky soles that can complete the updated seasonal style. The "MEXICO 66 SD" is the latest model reconstructed while inheriting the Aiko Nic elements of the "MEXICO 66" such as OnitsukaTiger stripe, thin bottom style, and heel cross parts.

The story of chelmico is from Shibuya PARCO. "Shibukull Festival" was held on the outdoor stage of Shibuya PARCO. In 2014, they started singing rap only one song.
"Our first live was Shibuya PARCO. We both sang on the outside stage. That’s why I think it’s a deep connection to work with PARCO, who has a lot of passion,” said Rachel, and Mamiko, continued. “The first stage was so intense that I can’t forget it. I met Rachel in 2013. In the summer of the following year, "Shibukar Festival." So he formed Chelmico. Since my major debut, I sang songs together with my favorite RIP SLYME who was influenced by a lot of music.……Being on the same stage as the one I admired for all the time was an emotional event that I realized because I continued to do chelmico.”

My best friend. Soulmate. Partner of work.
What is the meaning of the two of Chelmico?

Chelmico's two are best friends and soulmates. In addition, Rachel and Mamiko's rap duo are now attracting attention in the world. Building a rare relationship, about the meaning that the two of them met.
　
"Surely, you can't meet someone who can have such a relationship. It's very helpful (laughs). I'm a bitbiy, but I'm not afraid if I'm with Mamiko what I can't do if I'm alone. “All that’s okay!” I always think. Give me new opinions, ideas, and perspectives that I don't have. And you get angry when I'm not good. Like, "I may have a loud voice now" (laughs). In that respect, I am very helpful. The word “Mamiko” means “My Way.” “It used to be my own pace, but now I feel like I’m going my way.”

"If I hadn't been invited by Rachel, I wouldn't have done music. Is it really big? There are many things that I think are interesting because my personality is the opposite. Rachel is a type of behavior rather than thinking. I had a lot of ability to act, so I was able to pull that power. They both complement each other’s things.……So it's very nice to have chelmico. The bright and pop character of Rachel is also the music of chelmico. To describe Rachel’s character in words, “my way.” The emotions come out and they are very cute.” (Mamiko)

＜BACK＞ chelmico×JOURNAL STANDARD｜ 『PARCO CRUISE』

＜BACK＞ chelmico×POTR｜ 『PARCO CRUISE』

＜NEXT＞ MADAMADA｜ 『PARCO ART＆CULTURE DAYS』

Chelmico's autographed checkbox

From November 16th (Thursday) to November 23rd (Thursday), 2023, a gift campaign will be held at Sapporo PARCO / PARCO Official SNS.

Please apply for the gift by the following method.
①Follow either Instagram (@parco_sapporo_official/@parco_official) or X (@parco_sapporo/@parco__official)
②If you apply from Instagram, please comment "Like" on the official Instagram posted on November 16th, on the poster for the check-up with chelmico signed by chelmico. If you are applying from X, please repost. A total of 6 people will be presented by lottery from among those who participated.

Winners will be contacted by DM, so please follow the SNS account (Sapporo PARCO / PARCO official Instagram / X) you are applying for.

Announcement of Winning
After strict selection, around late November 2023, only winners will be contacted by direct message on Instagram X (former Twitter) and will be replaced by winning by sending prizes. In addition, prizes are scheduled to be shipped around early December 2023. Please note that it may vary slightly depending on the circumstances.

"MADA (PLANT presents ROOFTOP DJ PARTY)" chelmico / Ako gorilla / Zakinosuke. / doooo

doooo

Zaki no Suke

Ako gorilla

chelmico

『MADAMADA』SNAP

『MADAMADA MARKET』

Fin.